Nordic Gravel Series

Logo, visual Identity, and illustration for a Finnish gravel cycling series.

The Nordic Gravel Series is the largest gravel event series in the Nordics operating in Finland, Sweden and Norway. When the NGS was founded in 2019 the starting point was build the brand identity around a native Finnish animal. Bear and moose seemed too obvious so the lynx was chosen. Since the founding, the gravel series has steadily grown every year and has started to gain recognition in the gravel biking circle.

For every season the visual identity evolves bringing in something new but staying true to it's roots.